The Legends Return
Universal Music – Outdoor
For the release of Black Sabbath's first record in 35 years, we dug our ways through the many layers of music posters that cover our urban spaces to let people know that the group is back from the darkness.
Cresta Intl. Awards / Finalist (To be determined - 20th October)
D&AD / In-Book (Outdoor)
Creative Circle / Silver (Outdoor)
Creative Circle / Silver (Poster)
Creative Circle / Silver (Ambient)
Creative Circle / Bronze (Art Direction, Craft)
Eurobest / Bronze (Outdoor)
Epica Award / Silver (Outdoor)
Lürzer's Intl. Archive / Ad Of The Week
Ads Of The World / Gold (Outdoor)
Identity + Website design
Tattoodo is the world's first online marketplace where you can crowd source the design for your next tattoo.
I have been working on the project since the company was founded. My work has involved all from design identity, strategy, marketing material, lead generating activities to the complex interaction design of the website.
See who you save
WWF – Outdoor
Clio / Bronze
YoungGuns Intl. Award / Bronze
D&AD / In-Book
New Creatives / Creation of the Month
You owe me a Big Mac
McDonald's – Integrated campaign
We all lent out CD's, T-shirts and books to friends. All things that you will never see again.
Create a 6 week promotion to remind forgetful friends to return borrowed items or give them a chance to settle the score.
D&AD / In-Book
The Applied Art Award / Winner
Don't come. You wouldn't get it anyway.
GAK – Integrated campaign
GAK is a small art gallery in Bremen that exhibits contemporary art which tends to be difficult to understand.
We use reverse psychology and turn the complexity into an advantage, challenging people if they could understand the art indeed.
Around the world in 50 meters
Nike – Outdoor
Install a 50 meter long digital billboard game where you can run "Live" against a person from another city or country.
Simply download the application directly from the billboard and it will tell you your number in queue. The Billboard, equipped with a motion sensor camera and LED display with high speed internet, is placed in countries in a similar time zone. See your challenger in the screen 'Live' and run against him/her side by side.
The Intl. ANDY Awards / Silver
D&AD / In-Book
Multi Channel Issue Cover
Page Magazine – Cover Design
Page is a german magazine for the creative industry. They were releasing their new issue about "Multi Channels".
The subject sets the stage for a digital cover photo. So we did the exact opposite and made the cover in the most analog fashion – built with scissors and paper in a photo studio.
Oats so simple
Quaker Oats – Packaging Design
Quaker Oats launched a new product, Oats So Simple, which is pre-made oats ready to eat. The packaging had to primary target women.
We designed the package as an oversized oat to create the balanced and fresh feeling of nature. and reinforce the positive feeling of eating well.
The bottom and label are made from recyclable paper with a biodegradable plastic film in between and a spoon made from birchwood. Once eaten, the remaining packaging can be composted.
D&AD / Commendation
Art Directors Club Germany / Merit
Made for more than just drinking
Tuborg – Global Campaign
It's really not about how smooth you look when you stand at the bar. Or how smooth you look when you drink your beer. Sometimes it's all about letting go and enjoying the moment. Even if that means a bit of spilling.
Because you can't lose yourself in a moment without spilling some of your beer. And it's better to waste a Tuborg than a great moment.
- That was the idea behind a new brand campaign for Tuborg internationally. Sadly the platform was never brought to life. It's a shame. It should have been.
Nike+ – Interactive campaign
Everyone is in their own world when the run. Give that world a story.
Nike+ Suspense is an interactive platform where the runner can interact with situations created in the audiobooks and experience them in real life via GPS. These audiobooks are uniquely recorded to make your run more intense, motivational and entertaining.
HOW DOES IT WORK
Simply download the Nike+ Suspense.
Choose the Suspense audiobook you like to run in the iTunes Store, and start running the story. You can even choose audiobooks according to the music you prefer to run to.
Preview upcoming chapters online and unlock them as you complete missions. There are different types of stories.
Action based, which is build more like a movie. Fx. run a teaser of a new movie or computer game coming out soon.
Story based which is build more like an audiobook where you can interact with the character. Fx take decisions by going left or right.