Band release activity
Roskilde Festival asked us to create a teaser activity on social media to drive awareness for their band releases. So we made cryptic teasers that gave clues to the most dedicated fans about the upcoming band release.
The Legends Return
Universal Music – Outdoor
For the release of Black Sabbath's first record in 35 years, we dug our ways through the many layers of music posters that cover our urban spaces to let people know that the group is back from the darkness.
D&AD / In-Book (Outdoor)
Cresta Intl. Awards / Bronze (Outdoor)
Creative Circle / Silver (Outdoor)
Creative Circle / Silver (Poster)
Creative Circle / Silver (Ambient)
Creative Circle / Bronze (Art Direction, Craft)
Eurobest / Bronze (Outdoor)
Epica Award / Silver (Outdoor)
Lürzer's Intl. Archive / Ad Of The Week
Ads Of The World / Gold (Outdoor)
Identity + Website design
Tattoodo is the world's first online marketplace where you can crowd source the design for your next tattoo.
I have been working on the project since the company was founded. My work has involved all from design identity, strategy, marketing material, lead generating activities to the complex interaction design of the website.
Catch europe's most punctual offer
SAS – Campaign
Scandinavian airlines, SAS, were recently awarded Europe’s most punctual airline company. A great achievement we set out to demonstrate.
We turned all of SAS punctual flights in to great offers and created Europe’s most punctual offer. We connected every SAS plane to our microsite and banners. Every time an SAS plane landed in Copenhagen, it flew through our microsite and banners in real time. If the user were as punctual as the flight and caught the plane at the exact moment when it flew through, they got a great price in tickets to the destination the plane arrived from.
– We got people to watch how Europe’s most punctual planes arrived right on time.
– The site had more than 150 000 visitors within the first week. (More than 2,5 percent of the Danish population.)
– The visitors spend an average of 2 minutes and 40 seconds on the site.
Danish Digital Awards / Bronze
Eurobest / Silver
Eurobest / Bronze
Eurobest / Shortlist
Danish Internet Awards/ Winner
Creative Circle / Bronze
The City of songs
We had to communicate that Roskilde Festival has evolved from a music festival to much more. Yet music is still central.
So we used some of the songs that has been played over the year, as the core of the film to convey that message, and encouraged people to see how many they could find.
Watch the film and see if you can spot all 19 song titles.
Don't come. You wouldn't get it anyway.
GAK – Integrated campaign
GAK is a small art gallery in Bremen that exhibits contemporary art which tends to be difficult to understand.
We used reverse psychology and turn the complexity into an advantage, challenging people if they could understand the art indeed.
Corporate & Brand Identity
Papirhallen is an exclusive event gallery for exhibitions’, fashion shows and culture in the center of Copenhagen. It is know for special location near the harbor and the characteristic architecture of wooden ceiling, which we transformed into the typography of the logo.